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About the role:
The Associate Director, Patient Engagement Marketer leads the Hematology Patient Engagement team, and is responsible for the strategy, planning, and execution of Takeda’s robust engagement activities in to support the rare bleeding disorders community. This encompasses marketing’s two critical channels for interacting with patients directly: patient educational programs and patient conferences. An important part in leading these efforts is building relationships with related advocacy stakeholders within the bleeding disorders community.
The Hematology Patient Engagement Team serves to support engagement programs across all brands across our hematology franchise for branded and unbranded patient Education and Conferences.
Oversight of these engagement programs includes being the Takeda main point person for external and our internal teams, and effectively managing and developing the patient engagement marketers.
The AD, Patient Engagement Marketer will also collaborate with the AD, Digital and Portfolio Patient Marketing, and the Community Education Area Leads to provide a seamless and meaningful patient experience.
How you will contribute:
The Patient Engagement Marketer role is a high-impact role in the US Hematology franchise requiring leadership, organization, and a cross-functional and customer-facing approach to drive the success of our engagement programs and patient conferences. Management and accountability of these programs includes:
Collaborate with Patient Marketing Leads and HCP Leads to ensure strategy is implemented for patient education and patient conferences/congresses.
Develop program strategy and conference campaigns to support the unbranded and branded needs of the broad Hematology Product Portfolio.
Collaborate with Patient Marketing, Community Education and HCP leads to ensure content developed is aligned to franchise strategy
Oversee the relationship with program logistic agency and community education team to ensure excellence of execution and program optimization per the written business rules.
Collaborate with Community Education team to develop innovative program deliverables, resources, activities to support the Bleeding Disorders Community
CORE ELEMENTS RELATED TO THIS ROLE:
The Patient Engagement Marketer Lead will lead the development of a franchise-wide patient education strategy and ensure its execution, while always meeting compliance standards.
Strategic responsibilities to identify national and regional patient educational gaps and conference needs based on market intel and research, monitoring program trends and survey feedback, tracking education metrics/utilization with key vendors, proposing and executing new ways to hold engaging educational sessions with our patients and bleeding disorders community
Other responsibilities may include supporting other commercial initiatives such as programs, congresses and patient ad boards by leveraging insights and learnings from our programs and Ad boards.
DIMENSIONS AND ASPECTS:
Technical/Functional (Line) Expertise
Data-driven and comfortable with supporting the development of metrics and measurement to inform future strategy
Collaborative with internal teams to ensure that the education programs align with brand strategy
Able to drive the achievement of business goals through aligning people, process, structure, information and communication systems
Collaborate with Field leadership to ensure that programs are allocated and align with brand strategy.
Decision-making and Autonomy
Collaborate with Sales, Education, and marketing team members to develop programs that are aligned to strategy and meet patient needs.
Grow to be a change agent who displays the ability to shape and implement change within the organization and to meet the needs of patients in a dynamic environment.
Operationalize commercial strategy for the short- and long-term related to patient engagement. Must monitor and spot trends early to maximize opportunities and minimize risk. Erroneous decisions have significant impact on Takeda’s reputation and success.
Internal Contacts: US Hematology Brand Marketing Team, US Hematology Field Sales Team, US Hematology Sales Leadership, Compliance, Legal, US Advertisement and Promotional Team, Patient facing field team
External Contacts: Patient Speakers, Patient Ad Board members and participants, Patient program attendees, patient/caregiver program attendees
Bachelor’s degree required
10+ years of related experience with 3+ years in the pharmaceutical industry required
3 or more years of experience in Patient/Consumer marketing preferred
Thrombosis/Hematology experience is strongly preferred
Project Management experience required
Good communication skills required
Must be able to understand compliance requirements, identify risks and institute process safeguards in place to pre-empt them
Take decisive and swift action per compliance guidelines as needed
Up to 30% travel to meet customer and business needs and evaluate effectiveness of programs and congress strategy.
What Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and Vision
Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
Health & Wellness programs including onsite flu shots and health screenings
Generous time off for vacation and the option to purchase additional vacation days
Community Outreach Programs and company match of charitable contributions
Family Planning Support
Flexible Work Paths
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as “hybrid” in accordance with Takeda’s Hybrid and Remote Work policy.
In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
USA – MA – Kendall Square