Carson Tahoe Health

Carson Tahoe Health

  • Carson City, NV

  • Permanent

  • Full-time

Description

Carson City, NV | Full Time US:NV:Carson City COMMUNICATION & MARKETING

About Carson Tahoe Health

CTH is a not-for-profit healthcare system with 240 licensed acute care beds, fully accredited by the Center for Improvement in Healthcare Quality (CIHQ). CTH was voted 5th most beautiful hospital in the nation nestled among the foothills of the Sierra Nevada in North Carson City and only a short drive away from world-famous Lake Tahoe & Reno. We serve a population of over 250,000 and feature two hospitals, two urgent cares, an emergent care center, outpatient services and a provider network with 19 regional locations.

Summary

Under the direction of the Communications and Marketing Manager, the Content Marketer will be responsible for developing marketing content that effectively tells the story of Carson Tahoe Health, promotes services, enhances its brand image, and engages with its target audience. The Content Marketer collaborates with the marketing team to serve various stakeholders, including administrators, department heads, physicians, and external partners, to create engaging and impactful marketing materials.

Responsibilities

o Develop compelling and persuasive content for marketing campaigns, websites, blogs, press releases, newsletters, and other communication channels. Adapt writing style to target diverse audiences, maintain brand consistency, and ensure accuracy and clarity. o Coordinates, writes, edits and produces written copy for magazines, newsletters, blogs and collateral o Create visually appealing and professional marketing materials, including brochures, flyers, posters, digital banners, and advertisements. o Develop social media content and strategies to drive engagement, expand the hospital’s online presence, and effectively communicate key messages across various platforms. o Monitor social media channels, respond to inquiries, and foster a positive online community. o Utilizes graphic design software to create attractive & engaging branded collateral o Assist with Public Relations and Social Media o Displays a thorough understanding of and effectively communicates CTH products, programs and services to the community and local businesses within our region o Research and identify resources to develop effective tools to promote strategic communication with target audiences such as consumers, physicians, donors, businesses and employees – including database management. o Manages, implements, and oversees all branding policies & best practices; ensuring all internal & external communication pieces are in line with brand standards o Oversees system-wide signage is in accordance to brand standards o Schedules and conducts hospital tours when requested o Oversees system-wide participation in community Health Fairs and outreach opportunities o Performs other related duties as assigned

Qualifications

Required:

  • Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field o Proven experience in content writing, visual design, social media management, event coordination
  • Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva) and content management systems (e.g., WordPress).
  • Excellent written and verbal communication skills.
  • Strong organizational and project management abilities. o Mission-driven and creative mindset with a passion for values-based communication.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred:

  • Familiarity with healthcare industry trends and marketing practices

Top 5 Reasons to Live in Carson City, Nevada

  • Live, work and play in one of the most beautiful regions in the world
  • Enjoy an array of outdoor activities world class skiing, golf, camping, mountain biking, hiking, water skiing, kayaking, hunting and fishing
  • Just next door is Beautiful Lake Tahoe
  • We are minutes from Reno known as the ‘biggest little city in the world’ – Fine dining, nightlife, shopping and home to the University of Nevada Reno.
  • Family friendly atmosphere with affordable housing & excellent school system

Our Benefits

  • No State Income Tax
  • Medical, Dental, Vision, FSA, Telehealth
  • Paid Time Off, Mental Health, and Volunteer Days
  • 100% Vested 401K & Roth with Company Contribution
  • Tuition Reimbursement
  • Referral Bonuses
  • On Site Education & Certification Programs
  • Base Wage Increases for Relevant Advanced Degrees
  • Free Calm App Subscription

Carson Tahoe Health

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