Digital Marketer

AK Law Firm

Digital Marketer

AK Law Firm (AK), a personal injury law firm, has an exciting full-time employment opportunity for a Digital Marketer in our Houston office.

AK’s core values are HONESTY, CUSTOMER SERVICE FIRST, WE BEFORE ME & DESIRE TO BE THE BEST. Here at AK Law Firm, we are redefining the work environment culture of PI firms. We value our clients as well as valuing and appreciating our employees. We offer great compensation, a rich benefit package (firm pays for 90%-100% of benefits) and a thriving work culture. We are raising the standard in all we do. Do you embody our values? If so, keep reading.

We are seeking an experienced digital marketer for our growing firm.

QUALIFICATIONS:

• Do you consider yourself a Google Ads expert?
• Have you led multiple campaigns to drive sales to a pipeline?
• Developed and monitored campaign budgets?
• Have prepared accurate reports on marketing campaign’s overall performance?
• Evaluate important metrics that affect our website traffic, service quotas, and target audience?

MAJOR RESPONSIBILITIES:

• Create, manage and otherwise oversee the Firm’s digital marketing and Social Media & Content Marketing
• Create content through Adobe Photoshop or other similar programs for purpose of generating content for use across all marketing platforms, both in print and digital Support the coordination of the Firm’s digital marketing activities, with an emphasis on content maintenance, content creation and analytics
• Collaborate to successfully translate marketing strategies into effective marketing tactics across all marketing channels
• Responsible for the Firm’s online reputation through reporting, strategic planning and monitoring
• Update Firm blogs and publish content written by lawyer-bloggers. Responsibilities include proofreading, scheduling, distributing to subscribers and cross-posting across other firm sites
• Support the Firm’s SEO activities, researching keywords, keyword trends, and monitoring reporting dashboards
• Execute digital marketing campaigns, including all traffic, conversion and optimization efforts while keeping an eye on KPI goals and maximizing ROI
• Implement digital marketing tactics, including search engine/social marketing (SEM), pay per click marketing (PPC), display and retargeting
• Identify and drive action plans to improve conversion rates and inbound lead development and demand generation
• Optimize Google Ads, Google AdWords, Facebook Ads, organic content and all other online ad content efforts
• Performs market research and planning, strategic direction for promotion and advertising; assists as needed with the annual marketing plan in support of organizational strategy and objectives and helps develop long-range service plans for the Firm
• Provide input the organization and management of the intake team fielding the calls received from the digital marketing campaigns
• Provide input on budget amounts and allocation of funds into different digital marketing strategies based upon market trends and returns seen from prior investments. Follows market trends and new service information relevant to the Firm
• Expands job knowledge by participating in professional development opportunities including attending seminars, conferences and reading trade publications
• Maintain data to show the progress of any and all campaigns including return on investments (ROI), costs per lead, etc.

REQUIREMENTS:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in marketing or relevant field.
• Previously worked at a tech company would be great.

Personal Injury Law Firm

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