Lifecycle Marketer

The Organization: Merit America

The American economy is broken. Today 53 million working adults-nearly half of the U.S. workforce-do not earn a living wage. And these talented workers have few options to advance: college is too long and expensive, full-time bootcamp programs don’t offer enough flexibility, and online courses don’t have the structure or support to translate learning into a new career. The result? Talented workers, disproportionately people of color and women, get stuck in low-wage roles with no way to build a better life for themselves and their families.

Merit America is a national nonprofit that creates pathways to family-sustaining careers for Americans without college degrees, stuck in low-wage work. Our fast, flexible solutions are built for working adults: we start by analyzing tens of millions of job postings to identify in-demand, high-paying tech careers, and then work with industry-recognized partners to train for these roles with part-time programs that combine flexible online learning with best-in-class coaching. Finally, we work with a broad constellation of local and national employers like JPMorgan Chase and Infosys to place learners into higher-earning, family-sustaining jobs, driving an average wage gain of $19k. Merit America is on a mission to build a scalable pathway for workers to join the middle class through merit, not money. We’re on track to generate $1B in wage gains by 2024.

About the Role:

The primary mission of the Lifecycle Marketer is to identify and maximize all learner touchpoints, creating, testing and optimizing loops that keep learners engaged throughout the lifecycle (with heavy focus on acquisition). The Lifecycle Marketer will reactivate potential learners who ghost and work with the admissions team to develop reminders and prompts to continue in the admissions process. The Lifecycle Marketing Manager will report directly to the Director of Growth and works primarily with the brand and marketing teams across Merit America.

What You’ll be Doing:

The responsibilities of the Lifecycle Marketer will include, but are not limited to the following:

Strategy:

Identify all learner touchpoints and areas of abandonment
Identify, test and report on segmentation and establish winning messaging and assets that yield best results

Execution:

Build, implement and execute campaigns types around behavioral triggers, fall-out, churn prevention, winbacks and more
Build and drive testing roadmap
Ensure best practices, healthy reputation, and deliverability around Email and SMS
Monitor and report on all remarketing and lifecycle OPKs, test results and learnings, and identify areas of improvement

What Makes a Successful Candidate:

We know that women and people of color are often less likely to apply to a position if they don’t match 100% of the job qualifications. Don’t let that be the reason you miss out on this opportunity! We encourage you to apply if you can demonstrate many of these skills and competencies. Below are the skills that are relevant for thriving in this role:

Must Haves:

2+ years with Email and SMS experience in a Lifecycle Marketing environment
Previous hands-on experience in developing Email, SMS and Remarketing strategies and campaigns that drive acquisition
Demonstrated experience in understanding customer/learner journeys, behavior triggers, and building campaigns around reengagement
Experience tracking and analyzing data with the ability to make data-driven decisions
Attentive to detail with the understanding of big-picture concepts
Be energized by our organizational mission – to provide a pathway to family-sustaining careers for Americans without college degrees
Proven history of living within our values
Sense of deep personal responsibility for our collective success
Commitment to DEIJ

Nice to Haves:

Experience with the Salesforce/Marketing Cloud ecosystem
Owning end-to-end execution of marketing campaigns including creative and content development

Other Logistics

This position is full time: 4 days/week
Location: Remote
Salary : $79,700-$79,700

Our goal is to have competitive and equitable compensation. We have a market-based compensation approach which means that we benchmark each role from reputable data sources. We compare our benchmarks against similarly sized non-profit organizations with comparable annual budgets and geographical areas. We pay the same rate for the same roles and adjust to comply with statutory mandates.

We take care of our employees by providing the following perks and benefits:

4-day work week (Fridays are an operating day if there is a holiday closure during the week)
Medical, Dental and Vision insurance (100% Paid Employee Only Coverage)
Flexible Spending Account and Health Savings Account
Dependent care Flexible Spending Account
Health Reimbursement Account fully funded by Merit
Education reimbursement & personal development stipend
Short and long-term disability
Unlimited vacation (after a 90-day introductory period)
Paid Parental Leave and Adoption benefits (after 1 year of employment)
10 federally recognized holidays
1 week office closure in July (week of July 4th)
2 week holiday office closure in December/January
401(k) retirement plan with automatic Merit contribution
Employee Assistance Program | Talkspace | Sanvello
Discount perks at work program
Phone/technology stipend
Home office setup stipend

Remote Work & Sponsorship

Candidates must reside within the 50 states or District of Columbia and have full authorization to work in the U.S. In addition, Merit America doesn’t offer employment visa sponsorship.

Equal Opportunity Statement

Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer.

This means we do not discriminate against any job applicant or employee because of their race, ethnicity, color, religion, national origin, sex, disability status, genetics, protected veteran status, gender identity or expression, sexual orientation, age or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.

We actively strive and evolve to develop and maintain workspaces that are fully inclusive. We encourage candidates from underrepresented groups to apply.

Still excited about our work? You can learn more about our work in we made with our founding partner, Google.

E-Verify Statement

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.

Equal Opportunity Statement

Building an inclusive, high-performing team that is diverse across lines of personal identity is integral to our success and we are proud to be an equal opportunity employer.

We actively strive and evolve to develop and maintain workspaces that are fully inclusive. We encourage candidates from underrepresented groups to apply.

Still excited about our work? You can learn more about our work in we made with our founding partner, Google.

E-Verify Statement

Merit America