Sierra Interactive develops residential real estate software and services for agents, teams and brokers in the U.S. and Canada. Sierra’s proven lead generation and management solutions are trusted by top-performing teams and influential coaches in the real estate industry. Founded in 2007, Sierra has a remote-first workforce across the U.S. We are a high-growth, private-equity backed company with big bold goals, and that’s where you come in.

About this role:

The Sr. Digital Marketer is responsible for creating and executing high-impact corporate digital strategies and programs to improve Sierra’s brand awareness and customer acquisition. As part of a small but mighty marketing team, this person will play a critical role in our growth strategy and shape digital programs that drive demand, pipeline and revenue. The Sr. Digital Marketer will have a proven capability to turn a digital presence into a demand creation and capture engine and is well-versed in a broad range of digital marketing areas, including content, SEO, PPC, organic and paid social media, website conversion optimization and marketing automation. The person in this role must be a strategic thinker who understands how to measure the success of a digital program against KPIs, conduct frequent experiments and make improvements based on performance analysis. The ideal candidate is motivated by impacting revenue, can operationalize a digital demand gen strategy for growth and is energized by working in a dynamic, high growth, fast-paced environment.

Day-to-Day, you will:

• Plan and execute all digital marketing strategies including website, SEO, PPC, social media to deliver against ambitious pipeline and revenue targets
• Develop rich content (blogs, whitepapers, videos, webinars, etc.) and content distribution strategies that attract a qualified audience, positions Sierra as a thought leader, keeps Sierra top of mind and optimizes conversion opportunities across the funnel
• Transform the Sierra website into a strong, predictable demand generation and capture engine through a content & SEO strategy, audience specific engagement and conversion tactics
• Optimize digital marketing efforts through continuous A/B testing and create an innovative test and learn plan to validate new digital channels, strategies, copy and creative
• Work cross-functionally with growth, customer success and product teams to meet revenue growth targets
• Measure and report on performance of all digital marketing programs and assess against goals (ROI and KPIs)
• Build and maintain strong vendor relationships that help drive our key strategic goals
• Understand deeply the lifecycle of customers, our buyer personas and ideal customer profile and use those insights to identify opportunities for growth and optimize approaches
• Understand Sierra’s product offering and how to message and position it effectively
• Travel occasionally to attend sponsored events in the U.S. and Canada

Requirements

• Bachelor’s degree in marketing, communications, business or related field
• 5+ years marketing experience in a B2B SaaS company, including at least 3 in a digital or growth-oriented role
• Entrepreneurial individual contributor who can work independently and with many competing priorities
• Strong analytical skills, with deep understanding of digital channels, new marketing technologies and industry best practices
• Proven understanding of marketing metrics and analytics from digital performance through revenue generated
• Experience creating SEO and paid acquisition campaigns, mapped to business goals, and managing related budgets
• Demonstrated ability to create digital content and copy
• Experience with HubSpot, Google Analytics, Google Search Console, Google Tag Manager, Google Ads, WordPress, SEO tools, social media advertising
• Excellent verbal and written communication skills
• Highly resourceful and creative

• Ability and willingness to learn fast and pick up new things easily
• A fearless ability to adapt to change and work well in varied scenarios with cross-functional teams, managing multiple deadlines and priorities as business needs evolve
• Impeccable organizational skills, attention to detail and follow-through
• Creative problem solver and nimble executor with the ability to influence and be a team player
• Be a resident of the U.S.

Bonus points if:

• You have an MBA or other advanced degree
• You have design experience with Canva or Adobe Creative Cloud
• You have a background in residential real estate or real estate tech

Benefits

• 100% remote work.
• Competitive compensation.
• Paid holidays and paid time off.
• Company-provided health / vision / dental insurance
• 401k retirement employer matching contributions (up to 4% matching).
• A respectful and open work environment.

Sierra Interactive